Get to know us

About Us
Global Arts Creative Entertainment (GACE) is a leading agency specializing in creating unforgettable gaming and entertainment experiences tailored for Millennial and Gen Z audiences. With decades of combined expertise in gaming, technology, and entertainment, our team brings unmatched insight and innovation to every event. From esports tournaments to cutting-edge tech showcases, we help casinos, shopping malls, and entertainment venues tap into the lucrative nerd culture and boost profits through interactive and dynamic experiences.

Founded by Ari Fox and Ben Fox, who bring over 25 years of innovation and marketing experience in the casino industry, along with 8+ years in the video gaming sector, GACE stands out by offering fully turnkey event solutions. Our leadership team has deep roots in the gaming industry, including creating online ticketing systems for the casino market, consulting for major global events, and producing renowned tournaments like Gameacon and GameaconX. We’re also the operators behind the highly successful CEC (Casino Esports Conference), which has established itself as a premier B2B event for the intersection of gaming and traditional entertainment venues.

At GACE, we’re passionate about helping venues grow through innovative, engaging entertainment solutions. Our full-service approach covers everything from talent sourcing, event architecture, and marketing, to staffing and budget management. Whether you’re looking to host a high-energy esports competition, an immersive virtual reality showcase, or influencer-driven experiences, GACE has the expertise to bring your vision to life.

Our Entertainment Offerings

  • Esports Tournaments

  • Virtual Reality (VR) Experiences

  • Artificial Intelligence (AI) Competitions

  • Motocross (MX) & Drone Racing

  • Robot Wars

  • Board Game Competitions

  • Game Actor Meet & Greet

  • Cosplay Events

  • Indie Game Events & Competitions

  • Tech Showcases & Mini World Fairs

  • Movie Screenings & Video Game Adaptations

  • YouTube Celebrities & Content Creators

  • Food and Beer Festivals

  • EDM (Electronic Dance Music) Events

Our experience, creativity, and commitment to excellence make GACE your go-to partner for crafting events that capture the imagination of today’s most sought-after audiences. Let us help you transform your venue into a hub of next-gen entertainment.

Our mission

The mission of Global Arts Creative Entertainment (GACE) is to revolutionize the entertainment landscape for casino venues by delivering cutting-edge, immersive experiences that captivate Millennial and Gen Z audiences. Leveraging decades of expertise in the gaming, technology, and esports industries, we create innovative events that merge traditional entertainment with the evolving interests of younger generations. Our goal is to help casinos and venues attract new customers, drive engagement, and boost profitability by offering fully turnkey solutions that blend creativity, technology, and strategic marketing.

Our vision

The vision of Global Arts Creative Entertainment (GACE) is to become the leading provider of next-generation entertainment experiences for casino venues, transforming them into vibrant hubs of creativity and innovation. We aim to redefine the future of entertainment by bridging the gap between technology, gaming, and live events, ensuring that our clients stay ahead of industry trends while captivating and retaining Millennial and Gen Z audiences. Through our expertise and passion, we strive to shape the future of entertainment, setting new standards for immersive, tech-driven experiences that fuel long-term growth and engagement.

Our team

The GACE team is led by industry veterans Ben Fox and Ari Fox, who bring over 25 years of experience in the casino and entertainment industries, along with deep expertise in gaming, esports, and event management. Together, they have pioneered innovative solutions and strategies, from organizing large-scale gaming tournaments to consulting on esports for major brands. Their combined knowledge and passion for cutting-edge entertainment make GACE a powerhouse in creating unforgettable experiences tailored for Millennial and Gen Z audiences.

Ben Fox

Founder / COO / Design

Ari Fox

Founder / CEO / Sales